Performance Marketing Specialist

Role Description

We are looking for a bright, numerate, fluent in French Performance Marketing Specialist to join our fast-growing digital marketing team to focus on both English and French speaking markets. PPC is the number one marketing driver of our phenomenal growth to date. You will get to work alongside one of the most highly regarded performance marketing talents in London with an endless number of categories. What is needed is the drive and desire to use detailed analysis to identify and exploit opportunities to grow your categories and geographies.

Responsibilities

• Review performance of existing campaigns, ad groups, ads and keywords
• Review User Journeys to optimise conversion
• Continually test new ideas to improve performance
• Manage a number of existing categories to deliver profitable traffic and drive revenue
• Identify opportunities to explore and open new categories
• Internationalising and localising our PPC campaigns (e.g. USA)
• Conducting complex data analytics to identify insights that will improve performance

Required Skills & Attributes

• Willingness to learn and explore new ideas
• More than likely at least 1 years experience in paid search
• Fluent in French and English
• Ability to work on own initiative in a fast-paced environment
• Ability to analyse, interpret and use complex data sets
• Ability to communicate complicated analysis in a clear, insight driven way to drive business change
• Passionate about data and commercially astute
• Good knowledge of Microsoft Excel

Desirable Skills & Attributes

• Any American or European experience
• B2C or B2B experience are both welcome
• Any SQL knowledge

It's a great time to join Bark - we have found product market fit, a successful business model, and have built out the necessary tools to scale. We’re looking for hungry, smart individuals to take on huge areas of responsibility in the company and the potential to grow with us.